What's This All About?
You Don't Need Permission To Create 3D Art
A few years ago, I was working as the lead of a small team of 3D artists. We focused on generalist 3D work for advertising: modeling, texturing, animating, sculpting, and more. What I loved about that job was how much I was learning. I got to come in each morning, be creative and focused, and leave at the end of the day feeling creatively fulfilled. I felt like I’d done my best work.
At some point, the balance shifted. More pressure was put on our department to move fast. Quality took a backseat to quantity. Eventually, the company collapsed, and I was left without a job.
At the same time, AI started gaining traction in pop culture. Artists are already undervalued, but now it was widespread. Even though people couldn’t replicate what I did with AI, the perception had changed & the damage was done. I’d lost my sense of purpose. No one was telling me what to make anymore, and I wasn’t getting paid.
That’s when I realized something important. I don’t need permission to do what I love.
Have you ever been to a woodshop where they make furniture by hand? Think about custom furniture makers. They spend time designing and crafting a sofa. Many hours go into it, but the result is a beautiful, comfortable, durable work of art.
Are there faster ways to make a sofa? Definitely. There are factories that pump out hundreds a day. But when quantity is the priority, quality usually suffers. In the case of my old job, devaluing art was one of the first steps in the collapse of an entire company. Whether or not those are directly related things, I tend to believe they are. A mass-produced couch might ship in a box to your doorstep, but it lacks the care and artistry of something handmade.
My main point is; despite all the factories, custom furniture makers still thrive. There’s still a need for what they do. I believe there always will be.
I don’t need permission to make 3D art because it’s what I love. I care about worldbuilding, storytelling, prop design, and environment art.
This site exists to spread that craft. To give YOU (the aspiring indie 3D artist) the permission, purpose, and resources to keep going. Even in a world that devalues art, we can create value for each other right here.
That’s what this is about.
I’m here to support you because I care about what you’re making! Download free assets, watch free training, get in touch, and If you want to return the favor, you can support me here.
